Chick flicks!

Posted : Thursday, April 2nd, 2015 at 1:07 pm

Awww!

These chicks ruffled a few feathers when they undertook an interesting egg-speriment to become film critics for a day.

ODEON cinemas invited 20 chicks and three Easter bunnies to view the latest film trailers, with an animal expert on hand to monitor the animals’ reactions to the latest films, including Fast & Furious 7, Cinderella and Big Hero 6.

The results found the likes of The SpongeBob Movie: Sponge Out of Water, Home and Big Hero 6 to be the most enjoyable films for the animals.

Whilst the Easter chicks remained active, animated and interested throughout each trailer, the Easter bunnies had a contrasting experience and maintained a composed, relaxed and chilled-out pose throughout each film.

ODEON Commercial Director, Andy Edge, said “With Easter around the corner, we wanted to test the new blockbuster releases on the nations’ favourite Easter animals. It’s been interesting to see how our team of flappable and fluffy critics reacted to the latest blockbusters.”

Animal expert, Debbie Connolly, said “The chicks showed their inherited ability to display happy chirps and engage with each other. It was interesting to see the boldest chicks leading the way, deciding it was a safe environment and then standing upright with their feathers elevated – once they started cheeping, the rest soon followed and ran around happily, engaging with each other noisily. Overall, The SpongeBob Movie: Sponge Out of Water was the film they liked the most and showed the biggest happy response to.”